Growth Strategy & Executive Advisory
Partner with CEOs and executive teams to clarify growth priorities, navigate transformation and translate strategic ambition into action.
Outcome: sharper priorities, stronger alignment and faster execution.Strategic Growth Advisory for AI & Enterprise Technology
Helping Technology Companies Define What’s Next.
ProofPoint Growth Group partners with CEOs, founders, boards and executive leadership teams to turn innovation into market leadership through sharper positioning, AI product strategy, executive messaging, go-to-market excellence and marketing transformation.
Where Strategy Becomes Growth.
Executive experience across
Global enterprise • PE-backed growth companies • Emerging AI innovators
IBMOpenlinkION GroupCheckmarxCorcentricTrustwiseAscendion
Executive Advisory
Strategy that moves the business forward.
Technology markets move quickly. Positioning, product strategy, leadership alignment and marketing execution have to move faster.
ProofPoint Growth Group works directly with senior leadership on the moments that matter most: repositioning a company, launching an AI platform, entering a new growth phase, strengthening market differentiation or modernizing the marketing organization.
Positioning, Brand & Market Narrative
Reposition companies for broader impact through differentiated positioning, message architecture, executive narrative and audience-specific messaging.
Outcome: a clearer market position that resonates from the boardroom to engineering teams.AI Product Strategy & Go-to-Market
Turn complex AI innovation into compelling products and platforms through portfolio strategy, positioning, launch planning, messaging and sales enablement.
Outcome: stronger product clarity, launch confidence and market adoption.Digital Presence & Competitive Intelligence
Evaluate websites, digital footprint, messaging and competitive position to identify gaps, strengthen differentiation and improve market impact.
Outcome: a more compelling digital presence and stronger competitive separation.Marketing Organization Transformation
Design AI-ready marketing organizations, operating models, leadership structures and talent strategies aligned to the next phase of growth.
Outcome: the right structure, skills and resources for modern marketing.Fractional CMO & Executive Leadership
Provide senior marketing leadership during periods of transformation, growth, product launch, organizational change or leadership transition.
Outcome: experienced C-level leadership without unnecessary layers.Representative Client Impact
From strategy to visible market change.
Selected examples of how the work translates into positioning, product, digital and organizational impact.
AI Software Engineering
Repositioned the company for broader impact and differentiation.
Developed a new narrative and message architecture, conducted competitive analysis, created new website content and helped shape the visual identity. Elevated market perception and unified executive messaging.
Ascendion
Enterprise AI
Helped turn emerging technology into a clearer platform and market story.
Supported the evolution and positioning of Harmony.ai, refined the product portfolio, developed go-to-market messaging, worked with agency partners on launch execution and sourced hands-on resources to accelerate the transition.
Trustwise
Enterprise Leadership
Built and transformed marketing organizations across global technology businesses.
More than two decades leading category creation, brand transformation, product marketing, digital demand, executive communications and growth programs across enterprise software, cybersecurity, fintech and AI.
IBM • Openlink • ION Group • Checkmarx • Corcentric
400%web traffic increase
30% YoYMQL increase
300%share-of-voice growth
20+ yearsenterprise technology leadership
About Nancy
Executive experience. Operator perspective. Trusted counsel.
Nancy D. Pearson is a senior technology marketing executive and strategic growth advisor with more than 20 years of experience helping companies define markets, launch products, reposition brands and build high-performing marketing organizations.
Her leadership experience spans IBM and multiple private equity-backed enterprise technology companies, with deep expertise in AI, cybersecurity, enterprise software, fintech, category creation, brand transformation, go-to-market strategy and executive communications.
Through ProofPoint Growth Group, Nancy works directly with CEOs, founders, boards, CMOs and leadership teams on high-priority growth and transformation initiatives.
Who I Work With
Leaders facing an inflection point.
CEOs & Founders
Boards & Private Equity
CMOs & Executive Teams
AI Innovators
Enterprise Technology
PE-Backed Growth Companies
Insights
A point of view on what’s changing next.
Perspectives on AI, market positioning, growth, product strategy and the future of marketing leadership.
Why AI companies must differentiate beyond the technology.
The marketing organization for the AI era will look fundamentally different.
When the company changes faster than market perception.
Contact
Let’s Start the Conversation.
Every growth challenge is different. Whether you're defining a new market position, preparing for a product launch, modernizing your marketing organization, or navigating AI-driven transformation, I welcome the opportunity to learn about your goals and discuss how ProofPoint Growth Group can help accelerate your success.
I work directly with CEOs, founders, boards, and marketing leaders to transform strategy into measurable business growth.
Nancy D. Pearson
CEO & Founder
ProofPoint Growth Group
Email
pearson.nancy578@gmail.com
Phone
914-482-0469